SAM FENDER // O2 INSTITUTE, BIRMINGHAM

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FROM THE GET GO SAM FENDER OWNS THIS STAGE. HE’S LIKE A POCKET ROCKET AND HE WORKS for THE CROWD LIKE THIS WAS WHAT HE WAS MADE FOR. HE’S GOT SUCH A BRILLIANT SENSE OF ENERGY AND PASSION ABOUT HIM AS HE STRUMS HIS ELECTRIC GUITAR HARD ENOUGH THAT THE STRINGS MIGHT BREAK.

SAM FENDER PERFORMING AT BIRMINGHAM’S O2 INSTITUTE - 10.05.2019  PICTURE BY: HOLLIE TURNER PHOTOGRAPHY

For a 25-year-old solo artist, he has really attractive confidence that makes you see exactly why he was chosen as this year’s Brit’s Critic’s choice and one to watch because Sam Fender is definitely an artist to watch. 

Sam started his set with ‘Millennial’. He came out to hoards of screaming fans donning posters for him and going crazy. His crowd was mainly a younger audience split between girls reminiscent of the Beatles fans back in the day, and lads. Lads dressed in a similar style to Sam, wearing straight-leg trousers and pairs of Adidas trainers, out with the rest of the lads for a beer and a bit of Sam Fender for the night. 

On the way into the show, Sam had bought along with a pinch of Newcastle heritage, with a merch stand that was set up like a kebab bar complete with jars of garlic mayo. It was defiantly an unusual sight to see, but a great added touch. 

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